PAID MEDIA
AGENCY IN EDMONTON.

Edmonton is a government, healthcare and industrial city with a large trades workforce — a genuinely different economy from Calgary, ninety minutes up the highway. We build paid media around that difference instead of recycling an Alberta template.

Not Just Calgary With Different Weather

Agencies routinely treat Alberta as one market and Edmonton as the smaller half of it. That misreads the city. Edmonton's employment base leans heavily on provincial government, public healthcare, post-secondary education, construction and industrial supply — sectors with procurement rules, seasonal hiring surges and approval chains that look nothing like Calgary's corporate energy sector.

Practically, that changes the media plan. Public-sector-adjacent buyers respond to credibility signals and documentation rather than urgency messaging. Industrial and construction firms have hiring problems as often as they have lead generation problems. We start by working out which problem you actually have, because the wrong diagnosis produces expensive, well-optimised campaigns pointed at the wrong outcome.

Recruitment Is Often the Real Campaign

A significant share of Edmonton businesses that approach us describing a lead generation problem turn out to have a labour problem. They can win the work; they cannot staff it. Paid media solves both, but the campaigns look completely different.

Recruitment campaigns need broad reach against trades and skilled labour audiences, creative built around pay, shift structure and progression rather than brand values, and landing experiences designed for someone applying from a phone at the end of a shift. If that is the actual constraint on your growth, we will say so before selling you a lead generation retainer that cannot fix it.

What We Run

Seasonality You Cannot Ignore

Construction, trades and industrial services in Edmonton run hard through the warmer months and slow sharply in deep winter. Home services follow the same curve. Running flat spend across the year ignores the fact that the same dollar buys dramatically different outcomes in June and January.

We front-load budget into the periods when demand actually exists, use the quiet months for brand building and pipeline nurture at lower cost, and keep search coverage steady so you are never invisible when someone does search. This is unglamorous and it is where a lot of wasted Alberta ad spend hides.

Measurement That Survives a Procurement Review

If your buyers include public institutions, your reporting may end up in front of people whose job is to scrutinise spending. Vague agency metrics are a liability in that setting.

We connect conversion tracking to your CRM so reported leads reconcile against real records, keep a documented account of methodology, and provide a live dashboard rather than a monthly summary. When someone asks how a number was produced, there is an answer.

Working With Us From Edmonton

We are Toronto-based and work with Alberta clients remotely, in a two-hour time difference that in practice causes very few problems. Campaign management, reporting and strategy all run the same way they would for a client down the street.

Because we are not physically in Edmonton, we compensate with transparency rather than proximity: live reporting you can open at any time, documented methodology, and a standing offer to walk through the account whenever you want rather than on a monthly schedule.

How We Work — Fees, Minimums and Commitment

There is no minimum spend. Most agencies publish a floor because small accounts are unprofitable to service. We would rather assess whether paid media can work for your situation and tell you honestly if it cannot, than turn away a business that is a good fit but not yet a large one.

There is no minimum contract. The average engagement runs about twelve months, but that is a pattern we have observed rather than a term we impose. Clients can work month to month and leave whenever they choose. An agency that needs a lock-in to keep your business has already told you something.

We do not charge retainers. Programmatic is priced on a CPM basis, so what you pay tracks the media we actually buy for you rather than a flat fee that stays the same whether we are busy or not.

Creative is available, and it is priced separately. We can produce assets, but it is scoped and quoted to what the account genuinely needs rather than bundled into a headline number. If you already have creative that works, you should not be paying us to remake it.

All campaign work, reporting and communication is delivered in English.

The Benchmarks We Plan Against

We would rather show you the numbers we plan against than ask you to trust ours. We publish our benchmark research openly, and it is the same data we use when building a media plan.

• Blended cost per lead across industries sits near $214 in 2026, with legal running roughly four times what e-commerce pays — see our cost per lead by industry benchmarks.
• Average return on ad spend is around 2.9:1 and has fallen about 10% year over year — the detail is in our average ROAS by industry report.
• Connected TV CPMs span $15 to $85 depending on industry and inventory quality, which we break down in our 2026 CTV CPM benchmarks.
• Display, video and audio rates are covered in our programmatic cost guide.

If a plan we put in front of you assumes performance meaningfully better than these figures, we will say why — and if we cannot justify it, the plan changes.

Frequently Asked Questions