DIGITAL MARKETING
AGENCY IN OTTAWA.

Ottawa's economy runs on the federal government, the technology corridor around Kanata, and the contractors and associations orbiting both. Long procurement cycles and buyers who are professionally sceptical of marketing — we plan for both. We deliver in English.

Selling Into and Around Government

The federal government and the ecosystem around it dominate Ottawa's professional economy. Whether you sell directly into departments, subcontract to primes, serve the associations and unions clustered downtown, or sell to the technology firms in Kanata, your buyer is usually institutional, risk-averse and working inside a procurement framework.

Advertising does not close those deals, and any agency promising it will is misreading the market. What paid media does well here is build recognition and credibility ahead of a procurement process, so that when a shortlist is assembled your name is already familiar and your material is already in circulation. That is a demand-generation objective measured over quarters, and we set it up honestly as such.

Language: Where We Fit and Where We Do Not

Ottawa sits on the Ontario–Quebec boundary, the federal workforce operates in both official languages, and a meaningful share of the regional audience lives in Gatineau. Any agency page about this market has to address language honestly.

We work in English only. We do not have francophone staff and we do not produce French creative or translation. For organisations that need genuinely bilingual delivery, we are not the right agency and will say so early.

What we can do is run the English side properly, including alongside French campaigns handled by your team or another partner — in separate campaign structures, so a strong English result cannot disguise a French campaign that is failing. A great deal of Ottawa B2B, particularly in the Kanata technology corridor and among firms selling into international markets, runs in English throughout.

What We Run

The Kanata Technology Corridor

Ottawa's technology sector — telecommunications, semiconductors, defence electronics, security software — sells into global markets from a local base. Those firms need account-based demand generation against technical buyers worldwide, not local awareness.

We treat that as a national or international brief that happens to be run from Ottawa: named-account targeting, multi-stakeholder reach inside target organisations, and attribution windows built for enterprise cycles measured in quarters. Judging that activity on monthly lead counts is the fastest way to kill a campaign that is working.

Reporting for Sceptical Audiences

Ottawa buyers, particularly those with public sector backgrounds, tend to scrutinise numbers rather than accept them. That is a reasonable instinct and it shapes how we report.

Conversion tracking connects to your CRM so reported figures reconcile against actual records. Methodology is documented. The dashboard is live and continuous rather than a monthly narrative assembled to look good. If a campaign is not working, you will hear it from us first, with the evidence attached.

Working With Us From Ottawa

We are Toronto-based, in the same time zone, with clients across Canada. For Ottawa engagements that means no scheduling friction and straightforward travel when a meeting warrants it.

We work with B2B and technology organisations, and we would rather show you the account structure and reporting we would put in place than claim a government client list you could test in one conversation. What we will commit to is the documentation standard below, which is usually what institutional buyers are actually asking about.

How We Work — Fees, Minimums and Commitment

There is no minimum spend. Most agencies publish a floor because small accounts are unprofitable to service. We would rather assess whether paid media can work for your situation and tell you honestly if it cannot, than turn away a business that is a good fit but not yet a large one.

There is no minimum contract. The average engagement runs about twelve months, but that is a pattern we have observed rather than a term we impose. Clients can work month to month and leave whenever they choose. An agency that needs a lock-in to keep your business has already told you something.

We do not charge retainers. Programmatic is priced on a CPM basis, so what you pay tracks the media we actually buy for you rather than a flat fee that stays the same whether we are busy or not.

Creative is available, and it is priced separately. We can produce assets, but it is scoped and quoted to what the account genuinely needs rather than bundled into a headline number. If you already have creative that works, you should not be paying us to remake it.

All campaign work, reporting and communication is delivered in English.

The Benchmarks We Plan Against

We would rather show you the numbers we plan against than ask you to trust ours. We publish our benchmark research openly, and it is the same data we use when building a media plan.

• Blended cost per lead across industries sits near $214 in 2026, with legal running roughly four times what e-commerce pays — see our cost per lead by industry benchmarks.
• Average return on ad spend is around 2.9:1 and has fallen about 10% year over year — the detail is in our average ROAS by industry report.
• Connected TV CPMs span $15 to $85 depending on industry and inventory quality, which we break down in our 2026 CTV CPM benchmarks.
• Display, video and audio rates are covered in our programmatic cost guide.

If a plan we put in front of you assumes performance meaningfully better than these figures, we will say why — and if we cannot justify it, the plan changes.

Frequently Asked Questions