CTV ADVERTISING
AGENCY IN TORONTO.

Television advertising still works. Television buying largely does not. We buy connected TV programmatically across premium streaming inventory, with the targeting and measurement that linear never offered.

Why CTV Replaced the Linear Buy

The audience that traditional television used to guarantee has substantially moved to streaming, and the shift is furthest advanced in exactly the demographics most advertisers want — under fifty, higher income, urban. A linear buy in Toronto today reaches an older and smaller audience than the rate card implies.

Connected TV delivers the same full-screen, sound-on, unskippable format on the same living room screen, but bought programmatically. That means audience targeting rather than daypart guesswork, frequency you control rather than frequency you hope for, and measurement that connects an impression to a site visit. The creative asset is often the same. Everything about how it is bought and measured is different.

Household Frequency Is Where Budgets Die

The single most common failure in CTV is frequency. Buying the same audience across several streaming services without unified capping means one household sees your spot ten or fifteen times an evening. That converts nobody, wastes a large share of budget, and produces genuine irritation toward the brand.

We cap frequency at household level across every platform in the buy rather than per platform, which is the only way the number means anything. Clients moving to us from a previous CTV vendor are frequently startled by the actual delivered frequency on their prior campaigns — it is rarely what the reporting suggested.

What We Run

Inventory Quality Over Impression Volume

Not all CTV inventory is television. A meaningful portion of what is sold as connected TV is small-format video on ad-supported apps, running muted in a corner of a screen. It reports as a CTV impression and behaves nothing like one.

We buy premium streaming inventory through private marketplace deals and curated exchanges, and we report on where the impressions actually landed rather than presenting an aggregate number. If a placement is not genuine living-room television, you will see it in the report rather than discovering it a quarter later.

Measuring a Channel With No Click

CTV has no click, which is why it attracts vague reporting. It is nonetheless measurable: incremental site traffic from exposed households, view-through conversions within a defined window, brand search lift during flight, and geographic holdout testing where budget allows.

We set the measurement approach before launch, agree what will count as success, and report against it. Establishing that after a campaign has run is how CTV gets a reputation for being unaccountable, and it is entirely avoidable.

Toronto Specifics

Toronto is Canada's most competitive media market and CTV pricing reflects that, particularly around live sports and premium entertainment. Buying across thirteen DSPs lets us pursue efficient inventory rather than accepting one platform's rate.

Rather than quote a completion rate we would be asking you to take on trust, we publish the benchmark ranges we plan against — CTV CPMs run $15 to $85 depending on industry and inventory quality, set out in our 2026 CTV benchmarks. On your account, completion rate and frequency are reported against those published figures from the first week, so you can judge the work against a public standard instead of our word.

How We Work — Fees, Minimums and Commitment

There is no minimum spend. Most agencies publish a floor because small accounts are unprofitable to service. We would rather assess whether paid media can work for your situation and tell you honestly if it cannot, than turn away a business that is a good fit but not yet a large one.

There is no minimum contract. The average engagement runs about twelve months, but that is a pattern we have observed rather than a term we impose. Clients can work month to month and leave whenever they choose. An agency that needs a lock-in to keep your business has already told you something.

We do not charge retainers. Programmatic is priced on a CPM basis, so what you pay tracks the media we actually buy for you rather than a flat fee that stays the same whether we are busy or not.

Creative is available, and it is priced separately. We can produce assets, but it is scoped and quoted to what the account genuinely needs rather than bundled into a headline number. If you already have creative that works, you should not be paying us to remake it.

All campaign work, reporting and communication is delivered in English.

The Benchmarks We Plan Against

We would rather show you the numbers we plan against than ask you to trust ours. We publish our benchmark research openly, and it is the same data we use when building a media plan.

• Blended cost per lead across industries sits near $214 in 2026, with legal running roughly four times what e-commerce pays — see our cost per lead by industry benchmarks.
• Average return on ad spend is around 2.9:1 and has fallen about 10% year over year — the detail is in our average ROAS by industry report.
• Connected TV CPMs span $15 to $85 depending on industry and inventory quality, which we break down in our 2026 CTV CPM benchmarks.
• Display, video and audio rates are covered in our programmatic cost guide.

If a plan we put in front of you assumes performance meaningfully better than these figures, we will say why — and if we cannot justify it, the plan changes.

Frequently Asked Questions