PROGRAMMATIC
AGENCY IN VANCOUVER.

Vancouver has expensive media, a dense technology sector and an economy oriented toward the Pacific. Programmatic buying done properly is how you reach that audience without paying platform premiums for inventory you could buy directly.

An Expensive Market Rewards Efficient Buying

Vancouver is among the more costly Canadian markets to advertise in. Competition from technology firms, real estate, and consumer brands treating the city as a launch market pushes auction prices up, and the walled-garden platforms are where that pressure concentrates hardest.

Programmatic is the practical response. Buying across thirteen demand-side platforms means we bid on the inventory that is efficient rather than the inventory a single platform wants to sell, access private marketplace deals with publishers directly, and shift budget between exchanges as pricing moves. In a market this expensive, the difference between competent and careless programmatic buying is a large share of the budget.

Connected TV Where Cord-Cutting Ran Ahead

Vancouver's demographic profile — younger, higher-income, technology-employed — means traditional television reaches a materially smaller share of the audience than national averages suggest. Connected TV is where that attention went.

We buy CTV programmatically across the major streaming inventory sources, with frequency managed at the household level so you are not burning budget showing one household the same spot fifteen times in an evening. Combined with digital audio, which performs well against Vancouver's substantial commuting and outdoor-active audience, this reaches people who are effectively unreachable through linear buys.

What We Run

Technology, Real Estate and Pacific-Facing Business

Vancouver's economy concentrates in a few areas with distinct media needs. Technology firms sell globally and need account-based demand generation against technical buyers rather than local awareness. Real estate and development operate under tight regulatory constraints on advertising claims and highly localised geography. Businesses oriented toward Asia-Pacific trade often need campaigns reaching audiences in multiple languages and time zones.

These briefs share almost nothing except the postcode, which is why a single Vancouver template would be useless.

We work across technology, professional services and consumer brands, and we would rather show you how we would approach your specific brief than claim sector expertise you could test in one meeting. Ask us how we would structure a campaign for your business and you will get a concrete answer before you have paid anything.

Frequency Discipline and Brand Safety

Two failures account for most wasted programmatic spend. The first is uncontrolled frequency — the same user seeing an ad dozens of times, which converts nobody and actively damages brand perception. The second is inventory quality, where budget flows to made-for-advertising sites and low-attention placements that generate impressions and nothing else.

We cap frequency at household and user level across channels rather than per platform, maintain inclusion and exclusion lists actively rather than accepting network defaults, and report on where impressions actually landed. Clients regularly find this the most revealing part of the first month, because it is the part previous agencies did not show them.

Working With Us From Vancouver

We are Toronto-based, which puts us three hours ahead — in practice this means your campaigns have been reviewed and adjusted before your working day begins. Reporting is live and continuous rather than dependent on a scheduled call.

On efficiency, we would rather point at published standards than unverifiable claims. The ANA's Q1 2026 benchmark found just 43.3% of programmatic spend reaches a qualified impression, with the top cohort paying a quality-adjusted $7.46 per thousand against $19.04 for the bottom. We measure your account against those figures and show you where it sits before proposing anything.

How We Work — Fees, Minimums and Commitment

There is no minimum spend. Most agencies publish a floor because small accounts are unprofitable to service. We would rather assess whether paid media can work for your situation and tell you honestly if it cannot, than turn away a business that is a good fit but not yet a large one.

There is no minimum contract. The average engagement runs about twelve months, but that is a pattern we have observed rather than a term we impose. Clients can work month to month and leave whenever they choose. An agency that needs a lock-in to keep your business has already told you something.

We do not charge retainers. Programmatic is priced on a CPM basis, so what you pay tracks the media we actually buy for you rather than a flat fee that stays the same whether we are busy or not.

Creative is available, and it is priced separately. We can produce assets, but it is scoped and quoted to what the account genuinely needs rather than bundled into a headline number. If you already have creative that works, you should not be paying us to remake it.

All campaign work, reporting and communication is delivered in English.

The Benchmarks We Plan Against

We would rather show you the numbers we plan against than ask you to trust ours. We publish our benchmark research openly, and it is the same data we use when building a media plan.

• Blended cost per lead across industries sits near $214 in 2026, with legal running roughly four times what e-commerce pays — see our cost per lead by industry benchmarks.
• Average return on ad spend is around 2.9:1 and has fallen about 10% year over year — the detail is in our average ROAS by industry report.
• Connected TV CPMs span $15 to $85 depending on industry and inventory quality, which we break down in our 2026 CTV CPM benchmarks.
• Display, video and audio rates are covered in our programmatic cost guide.

If a plan we put in front of you assumes performance meaningfully better than these figures, we will say why — and if we cannot justify it, the plan changes.

Frequently Asked Questions