Paid Media for Healthcare: Compliant Patient Acquisition
Healthcare paid media costs $80–$400 per patient acquisition depending on specialty, against a patient lifetime value typically 5–15x that figure. The hard constraint is not cost but compliance: PHIPA in Ontario and HIPAA for US patients restrict tracking, audience targeting, and ad copy in ways most advertisers get wrong.
Healthcare paid media services
- Google Ads for patient acquisition with proper medical category compliance
- Meta and Instagram Ads with healthcare-aware creative approval workflows
- Local SEO + Google Maps integration for clinic-finder optimization
- Programmatic CTV reaching households with health-condition-relevant content
- Connected health audiences via consent-based first-party data activation
- Conversion tracking built to respect patient privacy (no PHI in ad platforms)
Healthcare industries we serve
- Family medicine and primary care clinics
- Dental practices and orthodontics
- Optometry and vision care
- Physiotherapy and rehabilitation
- Mental health and counseling
- Cosmetic and aesthetic medicine
- Specialty surgical and concierge practices
- Telehealth platforms
Compliance-first campaign design
We never store, transmit, or insert PHI (protected health information) into ad platforms. Our healthcare campaigns are built with server-side conversion tracking that hashes PII appropriately, landing page audits for accessibility (AODA / ADA compliance), creative review against PIPEDA, PHIPA, HIPAA requirements, proper disclaimers on all ad copy mentioning conditions or outcomes, and strict separation of advertising data and clinical data.
Healthcare paid media benchmarks
- CPA range: $80–$400 per patient acquisition (highly varies by specialty)
- Quality patient lifetime value (LTV): typically 5–15x the acquisition cost
- Channel mix: 60–70% Google Ads (high intent), 20% paid social, 10–20% programmatic
Book a free healthcare paid media strategy call or request a custom quote. All consultations confidential.